We're so confident, we'll let your RESULTS decide. Use it for 90 days. If your [specific metric] doesn't improve, you pay nothing.

M — Mechanism

Mechanism: Outcome-based risk transfer — instead of guaranteeing satisfaction (subjective), the seller guarantees a measurable business outcome (objective). 'Let your RESULTS decide' removes the buyer's judgment entirely and replaces it with data. The mechanism aligns the seller's incentive with the buyer's goal — both parties succeed or fail together. This is fundamentally different from a money-back guarantee because it proves the seller believes in their own product enough to bet on measurable outcomes.

B — Brief

Brief: Pricing or close section of a B2B SaaS sales page or proposal. Target: decision-makers evaluating multiple vendors. Brief required a guarantee that would differentiate against competitors who offer standard 'money-back' or 'free trial' terms. The metric-specific approach was chosen to make the guarantee feel substantive rather than pro forma.

C — Copy

Copy technique: 'We're so confident' is a bridge from features to guarantee — it positions the guarantee as an expression of product quality, not a sales tactic. 'Let your RESULTS decide' capitalizes RESULTS for emphasis and removes subjectivity entirely. '90 days' is the standard B2B evaluation period. 'If your [specific metric] doesn't improve' leaves a slot for customization — the metric should be whatever the buyer cares about most. 'You pay nothing' is cleaner than 'full refund' because it implies the payment was never really collected. The progression: confidence → delegation to data → timeline → measurable outcome → zero-risk commitment.